Turn more of your existing traffic into paying customers.

Conversion audits and ongoing CRO for Shopify and DTC brands. I find the exact friction points stopping visitors from buying, rank them by revenue impact, and hand you a clear plan to fix them — fast.

Trusted By

Quality Hive
Clay Health
Kind Heart Calendars
Tribuco
Old Kei
Wild Range Outdoor
House of Tin
Ubuntu Freelancers
Quality Hive
Clay Health
Kind Heart Calendars
Tribuco
Old Kei
Wild Range Outdoor
House of Tin
Ubuntu Freelancers

The problem

You're already paying for the traffic. It's not converting.

Your ads are running, your SEO is working, visitors are arriving. But your conversion rate hasn't moved — or it's slowly sliding while acquisition costs climb.

Analytics tells you that people leave, not where or why. So you test random tactics — new apps, countdown timers, trust badges — and hope something sticks. Usually you just burn budget on traffic that was never going to convert.

Is it the product page?
Or the cart?
A mobile bug?
A missing trust signal?

What you get

A clear diagnosis of what's actually killing your conversion rate.

Not a templated checklist. I review your entire purchase flow myself, find the highest-impact issues, and tell you exactly what to change — and in what order.

Full conversion review of your homepage, product pages, cart and checkout

Desktop and mobile analysis — most DTC traffic is mobile

Every friction point ranked by estimated revenue impact

Specific, implementable fixes — not generic 'improve UX' advice

A 15-minute video walkthrough explaining each finding and why it matters

A written report delivered as a professional PDF

How it works

Three steps. No fluff.

01

Book and brief

Book a call or fill a short questionnaire about your store, traffic and goals. Most briefs take under 5 minutes.

02

I review your flow

I walk every step a customer takes — landing page to checkout, desktop and mobile — finding the friction, dead ends and missed trust signals.

03

You get the report

Within 5 business days: a prioritised written report plus a video walkthrough. You'll know what to fix, why it matters, and what to do first.

Services & pricing

Three ways to work together.

Audits for a fast diagnosis, or an ongoing partnership for brands that want a dedicated CRO eye on growth, design, and development.

Quick Audit

$497
  • Full funnel review
  • Desktop + mobile analysis
  • Top priority issues, ranked
  • 15-min video walkthrough
  • Delivered in 3 business days
Get Started
Most popular

Growth Roadmap Audit

$1,197
  • Everything in the Quick Audit
  • Diagnostic data where available
  • Full written report
  • Sequenced 30/60/90-day roadmap
  • 30-min strategy call + 30 days support
Get Started

Continuous Growth

POR
  • Everything in Growth Roadmap
  • Development consulting
  • Growth monitoring & reporting
  • Multiple page redesigns
  • Ongoing CRO support & iterations
Get Started

The approach

Built on research, not guesswork.

Across 20+ client engagements I've run UX audits, competitive analysis and conversion research to drive data-driven design decisions — for e-commerce, SaaS and service businesses.

I focus on changes that are measurable, implementable and tied to revenue. No theory, no trends — just the structured diagnosis that tells you exactly where the money is leaking.

Google UX Certified7+ years CROStructured research
I should have done this sooner. Brett helped me far more than I could have imagined.
Kristi Clayton · kindheartcalender.co.za
Night and day results! Such a refreshing experience.
Sam Helms · QualityHive.com
Brett Beckermann, CRO and UX consultant
Google UX Design Certificate

About

Direct, senior-level CRO — no agency overhead.

I'm Brett Beckermann. When you hire me, you work with me directly — no account managers, no junior analysts, no handoffs. I do the audit, I record the video, and I answer your questions.

I've spent 7+ years helping e-commerce, SaaS and service businesses improve conversion through research, UX analysis and disciplined testing. I'm based in East London, South Africa, and work with clients across time zones remotely. If you need someone to tell you exactly why your store isn't converting and what to do about it, I'm a good fit.

FAQ

Questions, answered.

How long does the audit take?
Within 5 business days of receiving your brief you'll have the full written report and the video walkthrough. Most briefs take you under 5 minutes to complete.
Do you implement the changes?
No — I diagnose and give you a precise, prioritised fix list. Your team or developer implements. I can recommend trusted partners, and the Growth Roadmap Audit includes a sequenced 30/60/90-day roadmap plus a strategy call and 30 days of support.
What do you need from me?
A short brief about your store, traffic and goals, plus access to view your site and analytics. That's it — I handle the rest.
Which platforms do you work with?
My focus is Shopify and DTC brands, but the same conversion research applies to SaaS and service businesses too. If you're not sure I'm a fit, book the free intro call and I'll tell you straight.
What if I want a deeper diagnosis?
The Continuous Growth option is built for that. It includes ongoing diagnosis, UX/UI redesigns, development consulting, growth monitoring, and multiple page redesigns — so nothing gets left to guesswork.

Stop guessing why your store isn't converting.

Book a free intro call. You'll get a clear next step and a full audit within a week.